Alexi Venneri didn’t just navigate the Great Recession—she used it as a launchpad to build a $50 million, AI-powered tech company from her kitchen table. After moving from Canada to the U.S. with two rescue dogs and a car, she became the youngest director of marketing for the Seattle Mariners, joined an early-stage tech start-up, and wrote Balls!, a New York Times best-selling business book. She then helped take a technology company public on NASDAQ before the Great Recession blindsided her with her first real career setback: after becoming president of a digital agency, the majority partner decided to close the agency. That “now what?” moment became the origin story of DAS Technology (formerly Digital Air Strike), an AI-native customer data and experience platform that transforms the way businesses respond to and nurture leads. Today, the company quietly powers the online journeys of 37% of car shoppers across North America, working with enterprise companies such as General Motors.
Growing the profitable company from her kitchen table into one of the few female-founded powerhouses in the male-dominated automotive tech space, Alexi continues to break traditional industry rules. As CEO, she has built an empowered culture while collaborating with icons like Daymond John and Sir Richard Branson and racking up hundreds of honors, including multiple Automotive News “Leading Women” awards. Ultimately, Alexi’s story champions innovation and resilience over hype, turning industry disruption into a competitive advantage while having fun along the way.