Alicia Tims is the visionary founder of Her Royal Hair Salon and a premier licensed cosmetologist based in the Houston area. Since launching her brand in 2017, Alicia has established herself as a powerhouse in the beauty industry, known for her technical mastery and artistic flair in diverse hair designs. Starting her entrepreneurial journey at just 23, she built a dedicated following from the ground up through relentless consistency and a savvy command of digital marketing. Today, Alicia is recognized as a leading authority in her craft, blending high-end service with a "no-excuses" business mindset. As she expands her storefront and launches new mentorship initiatives, Alicia remains committed to empowering the next generation of stylists to achieve their own professional sovereignty.
IN THIS EPISODE YOU'LL LEARN:
- How to pivot from a secure career path to a passion-driven business without looking back.
- Why having a multi-tiered plan is the only way to bulletproof your business against failure.
- How to build a loyal clientele from zero using hyper-local digital marketing strategies.
- That extreme determination during a crisis can turn a struggling startup into a market leader.
- How to utilize booking technology to automate your taxes, bookkeeping, and client retention.
- Why working a side hustle can be the most powerful way to fund your ultimate dream.
- How to transition from a solo suite-based stylist to a multi-chair storefront owner and operator.
- The secret to becoming a high-value stylist that clients will fly around the world to see.
- That starting young is an advantage when you pair it with a relentless hunger for education.
about the show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
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