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About the Show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
IN THIS EPISODE YOU'LL LEARN:
- How to build a powerful personal and product brand rooted in wholesale distribution.
- Why becoming a recognizable brand matters more than just selling products.
- How to turn a wholesale business into a scalable, marketable identity.
- That branding and relationships are the real drivers of long-term business growth.
- How a warm, welcoming brand creates trust and repeat customers.
- Why visibility and consistency elevate you from distributor to industry leader.
- How to leverage social media to position yourself as a brand, not just a business.
- That intentional branding can open doors to partnerships and expansion.
- How confidence and clarity help you stand out in a crowded market.
- Why building a brand with purpose leads to sustainable success and influence.
ABOUT
Angelica Rivera
Angelica Rivera is an entrepreneur and brand builder whose foundation in wholesale confectionery distribution evolved into the creation of Sweets & Essentials. Known for her warm, welcoming approach, Angelica focuses on building a recognizable brand rooted in trust, consistency, and connection. Through strategic relationships and strong brand identity, she has transformed everyday products into a scalable business with lasting impact. Angelica is passionate about visibility, authenticity, and purpose-driven growth, positioning herself not just as a distributor, but as a brand leader creating meaningful experiences in a competitive market.
ABOUT HOST
Daymond John
Daymond John is a world-renowned entrepreneur, investor, branding expert, and television personality.
Best known as the founder and CEO of FUBU, a global fashion brand that has generated over $6 billion in sales, Daymond has become a household name through his role as an original Shark on ABC's hit show Shark Tank.
Raised in Queens, New York, Daymond turned a $40 budget and home-sewn hats into one of the most iconic clothing lines in urban fashion history. But beyond FUBU, his influence spans industries—from fashion and finance to technology and education.
As a bestselling author and the founder of The Shark Group, a premier branding and consulting firm, Daymond has helped thousands of entrepreneurs launch and grow their businesses. He's also a Presidential Ambassador for Global Entrepreneurship, appointed by President Obama.
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All results stated above are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Any of my strategies and case studies are only estimates of what is possible. There is no assurance you’ll do as well or even close to as well as I have done or other clients. Results are based on many factors including luck, hard work, effort and years of hard work. We have no way of knowing how well you will do, as we do not know you, your background, your business model, or your work ethic etc. Therefore, we do not guarantee or imply that you will get better results or earn more money, that you will do as well, especially if the techniques are never implemented. If you rely upon our figures; you must accept the risk of not doing as well as we are a large established business developer over many years of research and work.
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