Cowboy Oni-San (Justin)
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Justin Rodriguez is the founder of Architect of Growth, a movement built on one belief: real change starts within. Driven by lived experience, Cowboy Oni-San turned adversity into direction—transforming his journey through hardship into a mission that reaches others where they are, not where the world expects them to be. His work focuses on mental health, substance use recovery, and personal evolution, connecting with people across all walks of life—from those rebuilding their foundation to those striving to lead.
Through speaking, coaching, and transformational group work, Cowboy Oni-San challenges individuals to break cycles, take ownership, and build a life rooted in purpose. His approach is raw, direct, and grounded in authenticity—no shortcuts, no illusions. Serving the leaders of today while planting the seeds of growth in those destined to lead tomorrow. This is more than a brand. This is Architect of Growth.
IN THIS EPISODE YOU'LL LEARN:
- That personal rock bottom can serve as the most stable foundation for a global movement.
- How to leverage lived experience to build a brand rooted in radical authenticity.
- Why restoring dignity through simple gestures can catalyze long-term professional success.
- How to transition from a survival mindset to a leadership philosophy that empowers others.
- Why being a "sponge" for expert knowledge is the fastest way to scale your impact.
- That social responsibility and profitable business models can exist in a powerful 80/20 harmony.
- How to maintain personal integrity and mission focus while facing extreme external opposition.
- Why "planting seeds" in others is the most effective way to secure your own lasting legacy.
- That shifting your perspective on "forgotten" populations can reveal untapped human potential.
about the show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
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