Chris Morrison
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Chris Morrison grew up sailing at the Fairhope Yacht Club at the encouragement of his grandfather, Lum Morrison, the man who ignited his entrepreneurial spirit. After what he jokingly describes as a five-year party at the University of Alabama, Chris began his career selling websites for an authorized BellSouth partner, where he became the top salesperson in the entire BellSouth partner network. When the company was acquired by one of its original investors, the team expanded website functionality and applications, leading to Chris closing a deal that resulted in the first-ever online credit card payment for property taxes.
Chris later went on to build electronic payment systems for the liquor industry. During that time, his statement, “The only way to truly automate your business is to automate the money,” became widely quoted in business circles. After several additional successes, Chris semi-retired and began consulting behind the scenes. He helped grow one client's business from $100,000 per month with a 12% profit margin to $2 million per month with a 30% profit margin.
Today, Chris is combining his passion for sailing and the marine industry to reimagine sailing as a spectator sport. He invites everyone to experience this exciting new vision of the sport and discover just how much fun sailing can be.
IN THIS EPISODE YOU'LL LEARN:
- How an entrepreneurial mindset can turn unexpected opportunities into multi-million-dollar successes.
- Why automating the flow of money is essential to scaling any business efficiently.
- How identifying innovative applications for technology creates entirely new markets and opportunities.
- That great leaders focus on developing solution-finders instead of problem-focused teams.
- Why trusting the process often leads to breakthroughs that others never achieve.
- How empowering employees to solve problems creates stronger, more capable organizations.
- That major business transformations often begin with fixing one broken process at a time.
- How combining passion with business expertise can redefine an entire industry.
- Why unconventional thinking and calculated risks can produce extraordinary long-term results.
- That reimagining traditional experiences can create exciting new opportunities for audiences and industries alike.
about the show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
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