Demond & Qiana Crump

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Demond Crump is a U.S. Navy veteran who has possessed an entrepreneurial spirit since a young age. He stepped into entrepreneurship in June 1994 after being honorably discharged from the U.S. Navy. His understanding of business developed progressively, eventually leading him into the field of sales in 2006, where he discovered his passion and talent. Since then, he has held roles as a consultant, trainer, investor, and co-founder in direct sales and consumer relations.

Mr. Crump and his family founded the groundbreaking brand REIGN Premium Sanitary Napkins & Panty Liners, which has generated over $35 million in revenue from a $6 product to date. In 2023 and 2024, Mr. Crump was elected to the Titan 100 of Georgia, a national program that recognizes a region’s top 100 CEOs and C-level executives. Representing both the private and public sectors, these Titans of Industry demonstrate exceptional leadership, vision, passion, and influence in their respective fields. In 2025, he was inducted into the Titan 100 Hall of Fame and was subsequently selected to serve on the Titan 100 Board of Directors.

In October 2025, He was also named one of the Top 100 Black Global Professionals by ICABA World Network. Mr. Crump and his family have been featured in Essence, Black Enterprise, New York & LA Weekly, and have been interviewed on Fox 5 and NBC News.

IN THIS EPISODE YOU'LL LEARN:

  • How belief and vision can transform a simple $6 product into a multimillion-dollar global brand.
  • That entrepreneurship can thrive even in unexpected industries when purpose and passion align.
  • Why resilience after setbacks like Hurricane Katrina and financial loss fuels long-term success.
  • How standing out in a woman-dominated industry can become a powerful business advantage.
  • That family unity can serve as the foundation for building and scaling a successful enterprise.
  • Why personal struggle and survival stories can become powerful tools for inspiring and leading others.
  • How sales mastery and consumer understanding can unlock consistent business growth and influence.
  • That redefining challenges as opportunities creates momentum for breakthrough results.
  • Why leadership rooted in service, belief, and persistence drives lasting impact and recognition.

about the show

Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.

In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.

This is what works.

It’s a rare look inside the minds of those who’ve actually built something that lasts.

Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.

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