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About the Show

Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.

In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.

This is what works.

It’s a rare look inside the minds of those who’ve actually built something that lasts.

Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.

IN THIS EPISODE YOU'LL LEARN:

  • How to position yourself as the go-to authority in your industry through strategic media visibility.
  • Why controlling your brand narrative is essential for long-term credibility and influence.
  • How to leverage powerful storytelling to attract premium opportunities and partnerships.
  • The difference between simply being seen and being strategically recognized.
  • How to align your message with your mission to build a brand that commands respect.
  • Why visibility without clarity can dilute your impact instead of amplifying it.
  • How to confidently show up in media, interviews, and on-camera opportunities.
  • The key elements that transform personal experience into a compelling brand story.
  • How to use media exposure as a catalyst for authority, revenue, and growth.
  • Why strategic brand storytelling is one of the most valuable assets in today’s competitive marketplace.

ABOUT

Dr. Natasha Norris

Dr. Natasha Norris is a media visibility strategist and brand storytelling expert dedicated to helping leaders amplify their voice and authority. As the founder of The Media Collective, she empowers entrepreneurs, executives, and changemakers to strategically position themselves in the media and own their narrative with confidence. With a focus on clarity, credibility, and influence, Dr. Natasha teaches clients how to transform their experience into compelling brand stories that open doors to premium opportunities. Known for her bold presence and strategic insight, she helps purpose-driven professionals move beyond simply being seen to becoming truly recognized and respected in their industries.

ABOUT HOST

Daymond John

Daymond John is a world-renowned entrepreneur, investor, branding expert, and television personality.

Best known as the founder and CEO of FUBU, a global fashion brand that has generated over $6 billion in sales, Daymond has become a household name through his role as an original Shark on ABC's hit show Shark Tank.

Raised in Queens, New York, Daymond turned a $40 budget and home-sewn hats into one of the most iconic clothing lines in urban fashion history. But beyond FUBU, his influence spans industries—from fashion and finance to technology and education.

As a bestselling author and the founder of The Shark Group, a premier branding and consulting firm, Daymond has helped thousands of entrepreneurs launch and grow their businesses. He's also a Presidential Ambassador for Global Entrepreneurship, appointed by President Obama.

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IMPORTANT: Earnings and Legal Disclaimers
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All results stated above are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Any of my strategies and case studies are only estimates of what is possible. There is no assurance you’ll do as well or even close to as well as I have done or other clients. Results are based on many factors including luck, hard work, effort and years of hard work. We have no way of knowing how well you will do, as we do not know you, your background, your business model, or your work ethic etc. Therefore, we do not guarantee or imply that you will get better results or earn more money, that you will do as well, especially if the techniques are never implemented. If you rely upon our figures; you must accept the risk of not doing as well as we are a large established business developer over many years of research and work.

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