Jim Jensen, Jamie Jensen

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Jim & Jamie Jensen:

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Jim and Jamie Jensen are the powerhouse duo behind Lucky 7 Angus, a historic Wyoming operation carrying a ranching legacy that dates back to 1895. Operating on the high-altitude testing grounds of Boulder, Wyoming, the Jensens have forged a brand defined by grit and a refusal to accept the industry status quo. While others attempt to buy their way into genetics through theory, Jim and Jamie have spent decades subjecting their cattle to 40-below winters and rugged terrain to produce unheard of results in feed efficiency and animal longevity.

The Jensen story is rooted in an outlaw spirit and the high-stakes reality of ranching. From Jim continuing to work with a broken ankle after being run over by a bull to Jamie managing cattle drives through sub-zero wilderness, their no comfort, no excuses philosophy is the heartbeat of their business. Today, they are internationally recognized leaders, proving that true excellence is earned through 130 years of consistency, discipline, and purpose-driven ranching in the harshest conditions on Earth.

IN THIS EPISODE YOU'LL LEARN:

  • That doing business "backwards" can be the most direct path to industry-wide disruption.
  • How to leverage high-stakes pressure to forge a more resilient professional philosophy.
  • Why data-driven efficiency is the only true defense against a shifting global market.
  • How to build a "magnet" brand that commands attention in any room.
  • That heritage is not just what you inherit, but what you fight to protect.
  • Why the most difficult environments produce the most sustainable business innovations.
  • How to lead with a "work is a blessing" mindset to prevent burnout and inspire teams.
  • Why sticking to your core values is essential when the establishment tells you to quit.
  • ​That real legacy is measured by the problems you solve for the next generation.

about the show

Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.

In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.

This is what works.

It’s a rare look inside the minds of those who’ve actually built something that lasts.

Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.

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