Joe Gooch has spent his entire adult life defending the American way of life. At 19, Joe was on his first combat tour. He would spend the next 5 years working with some of the most Elite military and USG organizations in the world. He left the USAF after 6 years of enlisted service to pursue a Bachelor's and eventually a Master's degree using his GI Bill benefits to cover about 95% of the total cost.

Joe felt a higher calling to become a servant leader. He commissioned through Army Officer Candidate School in 2012, went on to complete Army Ranger training, and eventually commanded an Infantry Rifle Company. After transitioning to the Army Acquisition Corps in 2018, he retired as a Major out of the Rapid Capabilities and Critical Technologies Office at Fort Belvoir, VA. Joe went on to form multiple successful businesses, with the ultimate goal of teaching others why his "everyone eats" technique for conflict resolution is so successful. He believes his next calling is happening now—this is what he was meant to do.

IN THIS EPISODE YOU'LL LEARN:

  • How Joe Gooch achieved a 100% success rate with Army ROTC cadets using his unique training methodology.
  • Why the proliferation of AI makes authentic human connection more vital than ever in negotiations and leadership.
  • How to build "connective tissue" with people to gain maneuver space and mitigate risk in high-stakes situations.
  • Why doing the right thing—even when it means turning down a $50M+ contract—builds long-term trust and credibility.
  • How military leadership principles translate directly into business negotiation and conflict resolution.
  • Why Joe's "everyone eats" approach to conflict resolution creates win-win outcomes without compromising integrity.
  • How to transform struggling teams and failing programs by focusing on character, accountability, and servant leadership.
  • That the skills which make you irreplaceable to AI are the very human abilities to connect, empathize, and negotiate.
  • Why investing in people and building a culture of trust leads to unprecedented performance and mission success.
  • How to leverage your unique experiences—even from failures—to craft a second calling that is truly impactful.

about the show

Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.

In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.

This is what works.

It’s a rare look inside the minds of those who’ve actually built something that lasts.

Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.

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