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About the Show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
IN THIS EPISODE YOU'LL LEARN TO:
- That you can transform the college admissions journey into an empowering, confidence-building process for your teen.
- How creativity, personal connection, and real human insight outperform algorithms in today’s admissions landscape.
- Why families shouldn’t pay full price for college — and how strategic merit-aid planning can unlock tens of thousands of dollars.
- That your student’s authentic voice matters more than perfection when crafting standout essays.
- How Lee turned early independence, creativity, and entrepreneurial grit into a mission-driven business helping families nationwide.
- Why guidance doesn’t need to be expensive to be effective — and how accessible tools can level the playing field.
- How setbacks and industry challenges ultimately fueled the creation of College Sharks and the drive to support more families.
- That emotional support and clarity reduce stress and overwhelm during one of the biggest decisions in a teen’s life.
- How a strong, structured timeline can transform chaos into confidence throughout junior and senior year.
- Why empowering students to own their story leads to better applications, better outcomes, and a brighter future.
ABOUT
Lee Norwood
Lee Norwood is the founder of College Sharks and a nationally recognized expert in college admissions strategy. After decades of blending creativity, mentorship, and real-world insight, she is on a mission to make the admissions process accessible, affordable, and empowering for every family. With a background in business, marketing, and English—and years of guiding hundreds of students—Lee helps teens find their authentic voice, maximize merit-aid opportunities, and navigate admissions with confidence. Her energetic, student-centered approach has helped families unlock millions in scholarships while reducing stress and bringing clarity to one of life’s biggest decisions.
ABOUT HOST
Daymond John
Daymond John is a world-renowned entrepreneur, investor, branding expert, and television personality.
Best known as the founder and CEO of FUBU, a global fashion brand that has generated over $6 billion in sales, Daymond has become a household name through his role as an original Shark on ABC's hit show Shark Tank.
Raised in Queens, New York, Daymond turned a $40 budget and home-sewn hats into one of the most iconic clothing lines in urban fashion history. But beyond FUBU, his influence spans industries—from fashion and finance to technology and education.
As a bestselling author and the founder of The Shark Group, a premier branding and consulting firm, Daymond has helped thousands of entrepreneurs launch and grow their businesses. He's also a Presidential Ambassador for Global Entrepreneurship, appointed by President Obama.
