Lyndsay Undseth & Kenneth Harris
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The paint company, founded by Lyndsay Undseth and Kenneth Harris was originally created in 2002 in Nashville, Tennessee. From there, it grew into a large nationwide painting company with clients such as McDonald’s, Starbucks, Hardee’s, Clayton Homes, and Chick-fil-A. As the company continued to grow, things evolved. In 2023, they decided to move full-time to the beach in the Florida Panhandle and started a high-end residential painting team.
Since then, the company has continued to grow in the Santa Rosa Beach area, stretching from Destin to Panama City, Florida—an area commonly referred to as 30A. Lyndsay and Kenneth focus on client happiness, approval, and satisfaction above all else. Building relationships is what creates repeat and referral business. They like to treat their clients like family so they know they are there for them from now until the end of their time at the beach.
IN THIS EPISODE YOU'LL LEARN:
- That building a nationwide painting company can evolve into a high-end coastal luxury service brand.
- How major commercial client experience translates into credibility for premium residential painting services and long-term growth positioning.
- Why relocating to Florida’s 30A coast unlocked new opportunities in luxury residential painting markets.
- That prioritizing client satisfaction drives referrals and sustained growth in competitive local service industries.
- How treating clients like family builds long-term trust and repeat business in coastal communities.
- Why transitioning from commercial to residential work requires a shift in brand positioning and mindset.
- That focusing on craftsmanship and detail separates high-end painting teams from standard contractors in competitive markets.
- How building referral-based relationships creates consistent growth without relying heavily on paid advertising channels effectively.
- Why combining commercial experience with residential focus strengthens brand authority in local markets and sustained credibility.
about the show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
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