Major Jas Boothe is a decorated Army veteran, cancer survivor, and nationally acclaimed advocate who transformed her own adversity into a movement that reshaped the landscape for women veterans. After losing everything to Hurricane Katrina and receiving a devastating cancer diagnosis, she discovered that no resources existed for homeless women veterans with children. Refusing to accept that reality, she founded Final Salute Inc., which has now supported more than 8,000 women veterans and their children across more than 30 states and territories. Her work has earned some of the nation’s highest honors, including recognition as a CNN Hero, an Oprah Winfrey and Toyota Standing Ovation Honoree, and recipient of the U.S. Army Chief of Staff Outstanding Civilian Service Award, solidifying her impact as a transformative leader in veteran advocacy.
Her leadership demonstrates that when systems fail, you build new ones; when life knocks you down, you rise with purpose; and when you use your voice boldly, you create change far beyond yourself. Through Final Salute Inc. and Ms. Veteran America, she continues her commitment to “Never Leave a Fallen Comrade,” ensuring that women who served this nation are seen, supported, and never forgotten. Major Boothe’s resilience, service, and unwavering dedication have made her one of the most influential voices for women veterans in America today.
IN THIS EPISODE YOU'LL LEARN:
- How adversity can become the foundation for purpose-driven leadership and lasting impact.
- That personal hardship can inspire solutions that transform thousands of lives.
- Why identifying unmet needs is the first step toward creating meaningful change.
- How resilience can turn devastating setbacks into mission-driven opportunities.
- That one person’s determination can reshape systems that have long failed vulnerable communities.
- Why using your voice boldly can create opportunities and support for others.
- How purpose-centered leadership grows from lived experience and unwavering commitment.
- That overcoming life’s greatest challenges can strengthen your ability to serve others.
- Why refusing to accept injustice often leads to innovative, life-changing solutions.
- How building something bigger than yourself creates a lasting legacy of service and hope.
about the show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
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