Manuel & Monique Cotrich
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Monique and Manny Cotrich are living proof that extraordinary success does not require an extraordinary beginning. Monique and Manny are the husband-and-wife founders of First Strike Pest Elimination, a Georgia-based company built on trust, integrity, and exceptional customer care. Monique, a Nurse Practitioner who immigrated from Guyana and was raised in Brooklyn, New York, and Manny, a former professional boxer who spent a decade in the pest control industry, combined their unique backgrounds to build a thriving business that now serves hundreds of families and businesses across Georgia.
Together, they transformed their experience, resilience, and shared vision into a company that has earned more than 500 five-star Google reviews by putting people first and doing the right thing, even when no one is watching.
Viewers will walk away inspired to believe that extraordinary success is possible regardless of where someone begins. From humble beginnings, the Cotrichs built their business from the ground up through faith, perseverance, and an unwavering commitment to serving others with excellence. Their journey is a reminder that success is not determined by where a person starts, but by the character they build, the trust they earn, and the legacy they leave behind.
IN THIS EPISODE YOU'LL LEARN:
- How two people from completely different backgrounds built a trusted, thriving business through shared purpose and determination.
- That lasting success comes from consistent action, not perfect circumstances, investors, or connections.
- Why resilience often creates greater opportunities than natural talent alone.
- How solving root causes produces stronger, longer-lasting results in business, leadership, and everyday life.
- That trust is one of the most valuable assets any person or business can earn.
- Why putting people first builds lasting customer loyalty and a powerful reputation.
- How faith, perseverance, and integrity create a foundation for sustainable long-term success.
- That educating clients and delivering long-term solutions leads to stronger relationships and better outcomes.
- How ordinary people can achieve extraordinary success by refusing to give up when challenges arise.
- Why every life-changing opportunity begins with the courage to take the first step.
about the show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
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