Patricia "Patty" Aguilar
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Patricia Aguilar is the Founder and President of FourStar Branding, a Chicago-based branding agency dedicated to helping small businesses, nonprofits, and community-rooted organizations strengthen their visibility, credibility, and growth potential.
She is the creator of El Poder de la Marca® | The Power of the Brand®, an economic infrastructure program that provides minority-owned small businesses and nonprofits with access to pro bono brand strategy, creative assets, digital tools, website development, and implementation support.
Rooted in Chicago’s Little Village and Pilsen communities, Patricia’s work is grounded in the belief that a brand is not just a logo—it is economic infrastructure. In 2026, she advanced to the Final 8 in the national Entrepreneur of Impact competition and was featured by "Business Magazine UAE / The Emirates Times" in its “Top 10 Leaders Transforming Industries with Vision and Purpose” feature.
Through FourStar Branding and the El Poder de la Marca® | The Power of the Brand® economic infrastructure program, Patricia continues to advocate for long-term investment in small-business infrastructure, helping underserved entrepreneurs become more visible, trusted, fundable, and prepared for growth.
Rooted in Community. Driven by Design. Built for Impact.
IN THIS EPISODE YOU'LL LEARN:
- That the most impactful businesses often begin with a commitment to serving others.
- How a clear niche can evolve into a purpose-driven mission with lasting community impact.
- Why persistence is essential when pursuing an idea that keeps calling you forward.
- That branding is far more than a logo—it creates visibility, trust, and opportunity.
- How strategic branding helps small businesses become more competitive, credible, and fundable.
- Why trust is the foundation of strong community-based businesses and lasting client relationships.
- That access to professional marketing resources can transform underserved entrepreneurs’ growth potential.
- How helping others succeed can become a powerful pathway to your own success.
- Why meaningful businesses are built by staying connected to the people they serve.
- That you do not need permission to create something valuable—only the courage to start.
about the show
Next Level CEO is a high-impact business educational series hosted by Daymond John, designed to spotlight the world’s most elite and insightful entrepreneurs.
In each episode, Daymond’s handpicked expert CEOs, founders, and industry leaders who’ve built powerful brands, scaled successfully, and led with vision, share their story and expertise. From disruptive startups to billion-dollar empires, Next Level CEO gives viewers a front-row seat to the real strategies, mindset shifts, and leadership moves behind business excellence.
This is what works.
It’s a rare look inside the minds of those who’ve actually built something that lasts.
Whether you’re an entrepreneur looking to grow, a business owner ready to level up, or a leader who’s hungry to learn from the best, Next Level CEO delivers the playbook from those who’ve already won.
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